How ski holidays are rising from their ashes after Brexit and the pandemic

The 64-year-old saw the opportunity to use his wife’s and his wife’s experience as ‘mature’ chalet hosts – often recruited by operators because of their reliability, about their ability to connect with clients of the same age and their cooking skills – as a way to get back to the mountains and continue to give Britons the traditional chalet experience.

“We realized that if we could comply with the new Brexit rules and were willing to take the risk of Covid being under control, there would be a throng of skiers keen on chalet vacations, with nowhere to go. and desperate to return. the tracks after a season of absence, ”he said.

But Brexit is not the couple’s main concern. “I don’t think anyone really knows when or if the Covid-19 pandemic will be controlled enough for people to travel, but we bet it will,” Jonty said. With the UK vaccination campaign progressing well and the support of three other shareholders including his wife Melinda and friends Cheryl Evans and Moira Lacey (who will all be the only staff throughout the year), Jonty is ‘humbled’ and ‘happy’ with the ski public’s response to the progress of Ski First Track.

It is this humble approach that helps new businesses thrive while others grapple with large balance sheets. “Our motivation is not to make money,” Jonty said. “Our job is simply to provide our customers with a warm and comfortable home experience, a friendly atmosphere with like-minded people and lots of tasty home-cooked food to fuel a good time on the slopes.

Jonty’s story is not unique. In Tarentaise and the popular seaside resorts of Tignes and Val d’Isère, Britons Nikki White and Lauren Spring are determined to find a way to continue living their lives in the resorts they call home.

Between them, Nikki, who grew up in Ipswich, and Lauren, from Exeter, have over two decades of resort experience, having worked for major UK operators, independent hotels and bars over the years. . It was this long-term bond with the region and its local businesses that prompted them to create the Peak Feeling Ski travel agency in the wake of the pandemic.

About George Dailey

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