When is Amazon Prime Day? Expected 2021 TVs, Laptops, Cameras and PS5 Deals

The wait is finally over until the mystery of when Amazon’s highly anticipated Prime Day will take place in 2021. According to several sources, Amazon Prime Day will take place over a two-day period on June 21 and 22. This information comes from an email leaked by an Amazon representative and the company’s official announcement is expected to arrive on June 21.

The Seattle-based tech giant also leaked another internal email that claimed none of Amazon’s many warehouse workers would have vacation requests accepted from the week of June 21-22. Clearly, the company wants every able-bodied employee to be ready for what should be a gigantic demand.

Amazon officials have so far been silent on the leak, but perhaps rightly claimed that customers should ask Alexa to keep them updated on any Prime Day related information.

Prime Day was already delayed last year from its normal July schedule due to the coronavirus pandemic. There has been a decent amount of speculation about the date of the new dates, and a poster was even leaked last week that reduced the dates to “mid-October.” The poster has since been removed and Amazon has repeatedly stood firm in telling impatient customers that Prime Day will take place in the third quarter of 2021.

Prime Day in June will be different

June 21 on the calendar would make perfect sense for a number of reasons other than the fact that 21 and 22 are both prime numbers. In the past, the company has used Prime Day as a way to generate massive sales in the middle of summer, but this year will be quite different. One of the biggest challenges will be differentiating Prime Day from other holiday sales like Black Friday and Cyber ​​Monday. These Black Friday deals are also rumored to begin just weeks after Prime Day around November 26. Ultimately, the two sales periods could sort of work together for many consumers looking to purchase gifts or holiday products at a lower cost.

The 2019 event grossed around $ 6 billion, a significant number considering it was in the middle of summer. Prime Day last year also saw a strike that served as a protest by warehouse workers against the company’s working conditions.

Amazon Prime Day 2021 could be gigantic in June in a way never seen before

The pandemic has increased online sales
2021 could reach unprecedented numbers for Amazon Prime Day. One of the main reasons for this is that online consumer spending has reached an all-time high with the spread of the coronavirus. Many customers who did not buy items online just a year ago are now conditioned to abandon in-store purchases. It’s already been a trend in recent years anyway, even before the coronavirus pandemic hit last March. Prime Day has always been the company’s biggest day for new member registrations by far.

Other companies like Walmart have stepped up their delivery and pickup services with offers like the new Walmart + during the pandemic to counter Amazon’s dominance. Those same companies have also partially removed Black Friday in-store deals in an effort to prevent crowds from congregating during the pandemic. It could simply lead to more customers buying items online from a number of portals with Amazon.

Back to school bump
The October calendar date will also have a few other added benefits. For example, students will still be in the middle of the first semester of the school year instead of the usual middle of summer vacation. You would expect things like headphones, cameras, dormitory utilities and supplies and other college equipment to sell better than in July.

Busy sports and election season
Then there are items for sports fans, as the MLB playoffs, NFL season, and some college football will all be in full swing. The 2020 presidential election will also be in full swing during this year’s Prime Day. The vacations created by the company could be the perfect excuse for any sports or news junkie to buy a new TV, stereo, or one of Amazon’s many products to watch all that content.

Holidays and novelties should play an important role this year
In addition, there are the holidays. A first day in October can also mean a lot of Halloween-themed articles. Looking even further, many might just use Prime Day to purchase early, discounted items ahead of the winter holiday season. This fourth quarter is already the busiest time of year, and the downfall is traditionally when many products are advertised on a seemingly daily basis. Last week, Apple, Facebook, Google, Microsoft, Sony and other big players announced the release of upcoming products in anticipation of the holiday season. One would speculate that these releases could result in some additional TV sales during Prime Day this year as well.

Don’t forget the weather …
Finally, with the holidays comes colder weather. The colder fall and winter can lead to an increase in the number of jackets, ski masks and outdoor heaters, to name a few. On the other side of the coin, items to occupy a person indoors during the winter season could also sell better than in June.

2021 will be an experiment

One thing that appeals to any Prime Day customer is the great deals that are temporarily available. Many people are struggling after struggles with the coronavirus, and Prime Day might not even be a consideration this year. But for those looking to spend as little as possible this holiday season, it could become a lifeline. Amazon could cannibalize a few of its own sales with Prime Day so close to Black Friday, but moving it this year was needed.

It will certainly be an experience for the company in a year marked by an unusual approach from almost everyone. Prepare your credit card for mid-June.

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