The ski platform is among a handful of travel companies to secure funding


Changing Ski Instructor Platform GAME is one of a handful of travel companies seeking funding from the UK Government’s Future Fund.

The trio behind the innovation Sports House, which connects skiers and snowboarders with some of Europe’s best instructors, requested financial support in May 2020, at the height of the pandemic, when the program was launched.

With the travel industry hit hard by the impacts of Covid-19, Maison Sport has felt the effects of the closures of countless resorts across Europe and canceled ski vacations for many.

photo by Maarten Duineveld at Unsplash. The funding gave the start-up a financial boost, allowing the platform to continue supporting instructors across Europe.

The Future Fund – developed by the government and provided by the British Business Bank was created to support innovative UK businesses affected by Covid-19.

It was created for companies unable to access other government business support programs, due to the fact that they are pre-income or pre-profit and generally depend on equity investments.

With a third-party investor ready to support the growth and ambitions of Maison Sport, the founding trio were able to apply for the convertible loan which allowed the government to match its investors’ funds.

ski - Business News Scotland
photo by Krzysztof Kowalik at Unsplash. This is the latest success of Maison Sport’s fundraising campaign to ensure the company’s survival in the pandemic.

Over the past six months, the company has secured additional funding from current members of its advisory board Kevin Byrne, founder of and serial entrepreneur Lorenz Bogaert, as well as new investor Gareth Williams, co-founder of Skyscanner.

This will allow Maison Sport to expand into new markets globally and help grow its impressive international portfolio of instructors and clients.

Founded by three former ski champions, brothers Nick and Olly Robinson and Aaron Tipping, Maison Sport has more than doubled the number of instructors in its market throughout the pandemic.

Today it is represented in more than 350 stations, with more than 1,200 qualified instructors in France, Switzerland, Italy and Austria.

ski - Business News Scotland
photo by Pietro De Grandi at Unsplash. The goal now is to expand into four new markets this year, with plans to expand into Asia and South America next year.

Founder and CEO Nick Robinson says, “We have worked so hard to stay positive and ambitious over the past year.

“The Future Fund initiative has really given us a boost to take it to the next level.

“As the only platform dedicated to independent instructors, we are really optimistic about the evolution of Maison Sport and we look forward to spreading our vision globally. “

Future Fund, issued by the British Business Bank, has allowed companies to apply for a convertible loan from private investors at least matching the government’s investment.


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