ALL EYES ON BEIJING AS DISCOVERY CELEBRATES A STAGE ON THE ROAD TO THE WINTER OLYMPIC GAMES

To mark the milestone of the 100 days remaining until Beijing 2022, Discovery unveiled its plans that feature new shows and formats to capture the excitement of the winter sports season and prepare for the Olympic Winter Games. Capitalizing on its position as the birthplace of the Olympic Games in Europe * and a wide range of live winter sports reporting, the newly scheduled programming and content allow audiences to follow the world’s best winter sports athletes every week to Beijing.

Broadcasting the Games on discovery + ** and Eurosport in more than 50 markets across the continent, Discovery will aim to once again unleash the power of the Olympic Games by telling the most inspiring stories with the greatest storytellers. Looking ahead to Beijing 2022, Discovery will seek to tell more stories around the live action and provide a more immersive experience for the viewer through deeper analysis told by new voices to engage a wider audience.

The journey to Beijing 2022 starts here

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Discovery’s “Road To” lineup and content will be underpinned by a 360-degree offering that includes live action from around the world during the 2021-22 winter sports season. As the February Olympic Winter Games approach, Discovery will broadcast over 700 hours of live winter sports reporting – with a total of 3,000 hours – from around the world. From Vail to Val d’Isère, from Lake Louise to Les Arcs, Discovery will bring the best of the action to millions of enthusiasts across Europe.

Discovery is also set to launch a brand new program starting November 23 that will recap all the actions and the latest opinions from some of the game’s biggest names as they kick off their preparations for Beijing 2022.

The ten one-hour episodes Winter pass The show will be directed by Radzi Chingyangya, a passionate and energetic broadcaster who has carved out a successful career presenting to audiences of all ages and who proved extremely popular with viewers during Eurosport’s coverage of Tokyo 2020. Each week, the hour-long show will see Radzi travel to some of the most scenic spots on the calendar to present an event that’s on the Olympic program – including the St. Moritz Alpine Skiing, the Four Ski Jumping. Hills and Heerenveen Speed ​​Skating, giving fans access to all-the-pass areas in the world of winter sports.

Each episode of Winter pass will feature a host of original formats, including Athletes to Watch ensuring fans can get closer to some of the athletes in pursuit of Olympic glory, while celebrating some of the iconic Winter Olympians of yesteryear such as Hermann Maier, Matty Nykanen and Steven Bradbury in Essential Olympic Stories powered by Bridgestone.

“Athletes to Watch” (10 episodes) and “Essential Olympic Stories powered by Bridgestone” (four episodes) will be released on Eurosport digital platforms as Beijing 2022 approaches.

Olympic Premieres and Groundbreaking Technology Discovery’s coverage of the Beijing 2022 Olympic Winter Games will be defined by Olympic premieres, groundbreaking technology while paying homage to its award-winning coverage of Tokyo 2020.

  • From October 26 – to coincide with the 100 Days to Go stage – and until October 29, Eurosport 1 will broadcast two hours of its Hall of Fame format – reflecting on some of the incredible stories of the Turin Winter Olympics , Vancouver, Sochi and PyeongChang
  • For the first time, Discovery’s premium sports brand – Eurosport – will be the Home of the Olympic Games in France
  • As with Tokyo 2020, Discovery’s brilliant multi-location Extended Reality Cube studio will once again provide viewers with best-in-class analysis, but Beijing 2022 will see several innovations that will further enhance the viewing experience. These will be revealed closer to the Games
  • The popular anthem produced exclusively for Discovery by award-winning composer Steven Price in collaboration with the London Symphony Orchestra for Tokyo 2020 returns for Beijing 2022

Andrew Georgiou, President of Sports, Discovery, said: “With the Olympic Winter Games just six months after Tokyo 2020, Beijing 2022 offers a unique opportunity to capitalize on the record momentum and commitment that Discovery has enjoyed with both sports fans and the general public. wider Olympic Games on our platforms.

“A remarkable success of Tokyo 2020 has been the way discovery + and our digital platforms have transformed the way we tell stories. reach even more people, including forging a deeper connection with athletes, exploring the world they live in, and highlighting themes from wider society that they are passionate about.

“When you combine this depth of storytelling with our unrivaled range of live winter sports reporting, we are the most comprehensive place to follow the journey to Beijing 2022. PyeongChang 2018 and Tokyo 2020 have shown how the success of the national heroes generated record audiences. Since many of our major markets are winter sports fanatics, we are preparing to do even more this winter. “

Scott Young, Senior Vice President, Content and Production at Discovery Sports, said: “We will spare no effort as we strive to tell the stories that matter to millions of fans across Europe before and through Beijing 2022. In Radzi Chinyanganya, who now assumes a role on a pan-European basis for our new Winter pass program, we have an outstanding, perfectly placed presenter speaking to viewers with the young and innovative approach to storytelling that he demonstrated in Tokyo for Discovery Eurosport in the UK.

As it did for our coverage of Grand Slam tennis, the immersive Cube studio once again proved immensely popular with viewers and athletes alike during Tokyo 2020. We are all eager to unveil this brilliant technology under its new improved form for Beijing 2022. Fans will enjoy a deeper analysis from our incredible team of winter sports experts from across Europe like never before. “

After acquiring the rights in 2015, Discovery hosted its first Olympic Winter Games at PyeongChang 2018, achieving record audiences for both linear and digital audiences on localized Eurosport platforms. The Beijing 2022 Olympic Games will officially begin with the opening ceremony on Friday February 4 and will be broadcast on discovery +, Eurosport and the Eurosport app in more than 50 markets in Europe.

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