ESCANABA – Holiday shoppers will be able to get an early start on their gift lists on Tuesday, November 23 when the Black Friday on Tuesday shopping event in downtown Escanaba returns for its 12th year. The Escanaba Christmas tree lighting ceremony will follow later in the night.
Tuesday Black Friday is typically the Tuesday before Thanksgiving, but this year the festivities will kick off earlier, with downtown businesses running in-store promotions from 10 a.m. to 8 p.m.
“If they want to avoid the crowds at night, they can come during the day. that sort of pushes people aside, which is good ”, said Lisa Lalonde of Lisa Ann Boutique, who is president of Downtown Partners in Business. The Downtown Partners in Business is organizing the event with the support of the Escanaba Downtown Development Authority.
More than 20 local businesses are participating in the event, many of which are offering store-wide discounts ranging from 10% to 30% off regular prices. Some stores also offer additional discounts of up to 50% on selected items.
While shopping can take place throughout the day, much of the excitement will start after 4pm. Meanwhile, local businesses will provide snacks and drinks for customers, and horse-drawn wagon rides – sponsored by Dominic Benetti and Chris Sauve of Great Lakes Wealth Advisors – will help make commuting on Ludington Street more fun for the buyers.
In addition to the sales that take place throughout the day, buyers will have another way to profit from the event. In each store, customers will be able to participate in a draw for a $ 25 gift card for the store they are visiting. Once all of the individual stores have chosen their winners, the remaining entries will be placed into a grand draw for $ 250 worth of “Downtown dollars” offered by Embers Credit Union which can be used throughout downtown. Visiting more stores and participating in more individual drawings increases the chances of winning the jackpot.
Whether or not shoppers win an award, Lalonde described the evening as an enjoyable evening of shopping, drinks and dining before the holiday chaos.
“The family (who) is coming for Thanksgiving hasn’t arrived yet, so you don’t have that.” It’s not the day before Thanksgiving, so they’re not busy cooking. So it’s kind of a free night before the storm with all this busy stuff ”, said Lalonde.
As in years past, shoppers can round off the evening by heading to Central Court, directly opposite the DDA building at 1025 Ludington St., for the city’s Christmas tree lighting at 7 p.m.
In addition to the DDA, this year’s Black Friday on Tuesday event is sponsored by the Northern Insurance Agency; Connection services in the United States; Premier Real Estate; Garceau insurance agency; Schneider, Larche & Haapala & Co.; and Riverside Auto Group.
Participating companies include Canterbury Bookstore, UP North Specialties, Lisa Ann, UP North Roast, KCL Embroidery & Kreations, North Coast Apparel, Jim’s Music, Sayklly’s Confectionery & Gifts, Nails of Chic, SignUP Graphics, East Ludington Gallery, Northern Screen Printing, Refine Skin & Wellness, Nyman’s Jewelers, Habillage, T&T True Value Hardware, The Grateful Cheese, Sherlock and Key Escape Room, The Morrison Shop, Mr. Bike and Ski, For the Love of Cupcakes, The Ludington Grill, Pioneer TV & Appliance, and wishful thinking.