As Vail Resorts petition reaches 40,000 signatures, author asks Epic Pass holders to cancel ‘automatic renewal’

A massive crowd forms at the bottom of Blue Sky Basin in Vail on its first day of opening for the 2021-22 season on January 9. At the time, Blue Sky Basin only had one elevator in use, but a second one has since opened.
John LaConte/Vail Daily

As the Petition change.org to “Hold Vail Resorts Accountable” for alleged mismanagement of the ski area this season reached 40,000 signatures on Sunday, a update from page manager Jeremy Rubingh has been posted with a new call to action.

Rubingh on Sunday asked Epic Pass users to email [email protected] Tuesday with a request to opt out of the auto-renewal option on their Epic Pass.

“Please join us on January 18 by sending a message that you wish to cancel your ‘auto-renewing’ pass,” Rubingh wrote in the Sunday. update. “Even if you have not enabled auto-renewal, you can email [email protected] explaining why you will not be renewing your pass.



Rubingh described the action as “a big next step” toward a goal of improving the compensation and treatment of Vail Resorts employees.

“In the next two weeks”

The original petition, which had 40,037 signatures as of Sunday evening, focused on the Stevens Pass ski area in Washington which, according to its website Sunday, has only 35% of its terrain currently available for skiers, with 27 of 77 open tracks. . Lack of terrain openings led to massive holiday lifts



According to the petition, “Vail Resorts must commit to returning 60% of the cost of a season pass to all season pass holders unless this issue is resolved immediately (by January 15).”

In the January 16 update, Rubingh referred to Vail Resorts responding to the petition.

“They have hired a new interim general manager, Tom Fortune, who grew up skiing at Stevens and knows what we want from operations and access to our mountain… Yet they have yet to resolve the issue at Stevens Pass and we remain vigilant. holding Vail Resorts accountable,” Rubingh wrote. “Weather conditions at Stevens Pass left the road closed for a week from January 6 with limited access to the ski resort. However, now the road is open and changes have been promised. We need to see more staff hired and the majority of lands open and lifts running, including the Mill Valley side, in the next two weeks, otherwise this has all been Vail’s optics Resorts to try to suppress our movement.

Bonus Notice

While the movement started at Steven’s Pass, it quickly spread to other ski areas operated by Vail Resorts.

Articles about the movement made the front page of the Seattle Times and the front page of Section B of the Wall Street Journal.

On January 11, Vail Resorts CEO Kirstin Lynch said employees who stay with the company through the end of the season will receive a $2 per hour bonus for all hours worked after January 1. January.

Rubingh, in Sunday’s petition update, said while the bonus doesn’t mean much to most employees, it’s “a start in the right direction.”

The front page of Section B of The Wall Street Journal from the weekend of January 15-16.
Courtesy Image

Lynch told the Wall Street Journal she also thinks the bounty is a step in the right direction.

“Is everything going to be perfect? Absolutely not,” Lynch said in an interview with The Wall Street Journal on Friday. “But is this a step in the right direction? And that I hear you and am ready to act on it? Yes, I believe it is. And as I said, we are always ready to hear, to change and to pivot.

On Wall Street, investment bank Truist Securities, which has an analyst assigned to Vail Resorts, issued an advisory following Lynch’s message to employees announcing the bonus.

“This is a move that probably should have been made earlier in the season, but better late than never,” wrote Patrick Scholes of Truist, a travel and leisure analyst who covers Vail Resorts stocks. “That said, based on anecdotal conversations, a $2/hour surcharge, especially for newly hired hourly employees, is still not fully competitive in many markets.”

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