Decathlon enters the snow enthusiast market after Aldi’s special sale is canceled

Sports equipment retailer Decathlon pounced on the cancellation of Aldi’s special purchases sale of snow equipment, with the French giant saying it was not suffering from supply chain problems.

In an announcement today, Decathlon said it was ‘increasing supply’ in response to Aldi’s announcement and had ‘enough stock for everyone’.

“We are the largest designer, manufacturer and retailer of sporting goods in the world and we have no supply issues,” said Decathlon Australia CEO Olivier Robinet.

“Our annual snow sale takes place in mid-May each year and this year we will have even more stock of our wonderful ski gear, gear and clothing so ALDI customers won’t miss a thing.

“We have enough stock for everyone and more.”

“The profound disruption to our supply chains over several months meant that we had to make tough decisions to ensure groceries are prioritized, and removing this year’s Snow Gear special purchases was a tough option, but responsible,” Aldi said. buyers via Facebook.

The supermarket said it hoped customers would understand the need to postpone the sale, which is expected to go ahead as normal in 2023.

Mr Robinet said that because Decathlon was a “global company” it had the ability to move inventory “where it was needed”.

“Whether you ski, snowboard or just love playing in the snow, we have gear for everyone – all ages. Skis, snowboards, clothes, underwear,” Mr. Robinet said.

“Our super snow sale starts in the middle of May – and we want all ALDI customers to know that they can come to us. We support them! …. or to be more precise… their equipment of snow !!!”

Decathlon is a French sports retailer that operates over 1500 stores in over 55 countries.

It currently operates six stores across New South Wales and Victoria, with another store in Sydney currently operating as a ‘take-out-only’ store before moving to a full-service outlet this year.