If you live in California, chances are you have expensive tastes. More than people who live in any other part of the country. New research reveals states with the most expensive tastes, and Californians top the list for those seeking the most luxurious lifestyle in the United States
But you might be surprised to learn which other states are on the list.
Luxury lifestyle experts Chrono24.com analyzed Google Trends data for luxury searches. The study included searches for high-end cars, designer fashion brands, luxury watch brands and lavish lifestyle experiences such as spa days to determine which states have the most expensive taste. .
Californians top the list for most expensive taste
California leads the states with the most searches for luxury car brand Porsche and French designer Chanel. These specific searches allow the state to have some of the highest overall search levels in the country for designer clothing. They have the second highest search volume for luxury cars.
California is also home to several major cities, such as Los Angeles and San Francisco, known around the world for their glamour, wealth, and luxury. These cities could influence the rest of the state to follow a lavish lifestyle, which may explain why Californians have such rich taste.
Pennsylvanians seek luxury experiences
Surprisingly, Pennsylvania tops for having the most expensive taste in luxury lifestyles. To clarify, the residents there place a higher value on experiences than on material objects. Very expensive experiences. Therefore, they are the ones who most seek out outings such as luxury spas, ski resorts and vineyards.
Floridians love their fancy cars
Florida comes second on the list, having the most expensive taste in cars. They have the highest research levels in the country for Lamborghinis, Ferraris and Rolls Royces. Floridians also love their luxury watches. The Sunshine State searches for Rolex more than any other state, resulting in the highest average searches for luxury watch brands.
New York designer brands
New York ranks third on the list of states seeking the most luxurious lifestyle. The Empire State has the highest rate of searches for not-so-imperial designer brands like Gucci, Balenciaga, and Dior, as well as a strong desire for Chanel.
Additionally, the study found that New Yorkers show an intense need for a relaxing vacation. They have the highest search levels for “Spa” of any state in the country.
New Jersey tops searches for designer clothes
Garden State New Jersey appears fourth on the list and, like neighbor New York, is also looking for a relaxing getaway. They have the second highest number of searches for “Spa” in the United States
The state also has an expensive taste in clothing, with high searches for Chanel, Gucci and Dior. This led to New Jersey having the third most expensive taste in designer brands in the country.
Nevada ranks number one for designer watches
In fifth place for expensive tastes, Nevada residents’ searches for designer brands such as Louis Vuitton, Chanel and Gucci rank Nevada as the fourth most fashion-obsessed location in the United States.
The state also searches the Omega watch brand on Google more than any other state in the country.
South Dakota has the cheapest taste
At the other end of the scale, South Dakota has the cheapest taste in the United States. The state has low search counts for all four categories, including the lowest designer brands. In three of the four categories, it ranks in the bottom two for Google searches.
According to Forbes, residents of South Dakota also have some of the highest credit scores in the country.
North Dakota has the lowest desire for luxury cars
North Dakota comes in as the state with the second-cheapest taste, with the lowest desire for a luxury car brand in the US, alongside the second-lowest demand for a luxury vacation .
Iowans cares the least about designer watches
Iowa represents the Midwest, appearing in the bottom three overall. They have the lowest demand for expensive watch brands across the country. They also have a low desire to own a luxury car, with the fourth lowest searches in the United States.
Maine residents show little interest in luxury styles
The state with the fourth cheapest taste is Maine. This is mainly due to the low search volume of its residents for luxury car brands. They are the third lowest in the United States for this category.
Maine generally has low demand for the other three categories, appearing in the bottom ten for designer clothing and watch brands.
West Virginia completes bottom ten
West Virginia is fifth on the list of states with the least expensive taste, with the fifth lowest demand for luxury watches. The state is also in the bottom ten for searches for luxury cars and designer brands.
Montana, Kentucky, Nebraska, Alaska, and Arkansas are also on the list of states that embrace frugal living and have the least expensive tastes.
Featured image credit: Unsplash.
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