The UK’s largest ski tour operators are reporting that new ski holiday bookings for the upcoming winter 22-23 have reached record levels.
Companies say negative media reports about summer travel aren’t impacting next winter’s sales and instead are adding to their portfolios of resort and accommodation options to answer the question.
“We are seeing a record number of new bookings for the upcoming ski season. Skiers and snowboarders are eager to get back on the slopes, especially if they’ve missed ski trips in the past two years due to the pandemic,” said Crystal’s chief commercial officer, Scott Britton, who added “Our projections for the coming season indicate that we will carry the same number of customers as before the pandemic and we continue to expand our product offering to meet all customer needs, with exciting new destinations on the horizon. .
Crystal’s experience is mirrored by other leading companies, including another of Britain’s biggest, Inghams, whose chief operating officer John Mansell has confirmed,
“We know that skiers want to ski! Throughout, Inghams’ bookings for the upcoming season have not faltered. We remain well ahead of where we were at this stage of preparing for winter 2019/20. »
Everyone is of course hoping that next winter will be the first since 2018-19 where no ski area will be closed at any time due to the pandemic.
Most holidays that were postponed when they could not take place in spring 2020 or winter 20-21 have now taken place, most last winter. There are, however, still holidays pending for French ski resorts after the country closed its border to British tourists over Christmas and New Year due to the boom in Omicron at the time, so some d between them must still take place this winter. .
However, tour operators say there are currently many deals to be had despite pressure on available space, new bookings and backlogs, in part because changeover dates fall around Christmas Eve and the New Year, which makes them less popular. . Many offer cheap 5-night stays to avoid having to travel on bank holiday weekends.
Pic top credit Inghams.