“Our B Corp philosophy requires us to take care of our staff and pay a living wage, but that’s not something we just did in light of inflation – it’s been an ongoing commitment for several years. .” -Claire Mylott, spokesperson for Taos Ski Valley.
Inflation and labor shortages affect everyone, including ski resorts. In response, Taos Ski Valley in New Mexico has consistently increased the minimum starting wage at the ski resort. Daily Taos reports that Taos Ski Valley is raising its minimum wage in October from $16.15 to $17.10 per hour, an increase of 7.5%. In 2021, they raised their minimum wage to $15 an hour, then raised it to $16.15 as inflation continued to rise. Taos used the MIT Living Calculator to continuously adjust the appropriate starting salary.
Some of the worker benefits include a free employee shuttle from town to resort, a benefits program including affordable staff housing, an employee assistance program, and accident insurance paid for by Taos Ski Valley . Companies like Vail Resorts should look at what Taos offers, as well as how they continually adapt to changing circumstances. and apply it to their ski resorts to make up for their shortage of personnel.
Regarding how inflation will affect the customer experience next season, Claire said skiers and snowboarders should expect the following changes for this coming winter.
“We realize that inflation affects our customers and our commitment is to keep Taos Ski Valley accessible. We are constantly looking for ways to expand access to the mountain, so we have developed a variety of more affordable alternatives, such as off-peak prices, low-cost meals, promotions and the variety of programs we have. deployed last winter to provide free or affordable skiing for local children.Picture credits: Taos Ski Valley