DENVER–(BUSINESS WIRE)–Alterra Mountain Company today announced the acquisition of Ski Butlers, a leading Utah-based ski equipment rental and delivery service. Ski Butlers will remain a stand-alone business with ongoing operations in 50 ski destinations around the world, while retaining its current staff and leadership. The acquisition will provide resort guests with additional access to exceptional service and premier ski equipment at multiple Alterra Mountain Company destinations.
Led by Founder and CEO Bryn Carey since 2004, Ski Butlers has embraced his passion for the mountains and winter sports by providing award-winning service to skiers and snowboarders at resorts across North America and Europe. In an effort to provide customers with a seamless experience and more time to enjoy their vacation, Ski Butlers offers a simple booking system that results in delivery and collection of equipment on a date, time and accommodation selected by the customer. Plus, the service provides unparalleled customer service throughout the trip, including changing gear on the mountain in less than an hour, for any reason.
“The Ski Butlers team has set the standard for customer satisfaction in the ski industry,” said Jared Smith, President and CEO of Alterra Mountain Company. “As we continue to invest in creating a top-notch guest experience in each of our destinations, the partnership with Ski Butlers is a natural addition.”
Currently, Ski Butlers is available at Alterra Mountain Company, Steamboat, Palisades Tahoe, and Deer Valley Resort destinations, as well as services in Lake Tahoe, Jackson Hole, Aspen Snowmass, Sun Valley, Big Sky, Copper, Telluride, Vail, Beaver Creek , Breckenridge, Keystone, Park City, Whistler-Blackcomb and throughout France and Italy. The company plans to expand operations to a number of North American destinations, beginning with Mammoth Mountain for winter 22/23.
“We’ve spent 18 years focusing on building a service-focused business that our customers love, and we’ve succeeded in doing so,” said Bryn Carey, Founder and CEO of Ski Butlers. “We believe Alterra Mountain Company can help us grow this business to reach as many skiers and snowboarders as possible while staying true to our team ethos and the experience our customers expect.”
About Alterra Mountain Company
Alterra Mountain Company is a family of 15 iconic mountain destinations open year-round, the world’s largest heli-skiing operation and Ikon Pass – the premier ski and snowboard season pass offering access to over 50 iconic mountains around the world. Based in Denver, Colorado and born out of a shared love for the mountains and adventure, the company has brought together some of the world’s most ambitious brands, including: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. The portfolio also includes Alpine Aerotech, a global helicopter maintenance and support services center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the world leader in ski and snowboard rental delivery. . For more information, please visit www.alterramtnco.com.
About Ski Butlers
Founded in Park City, Utah in 2004, Ski Butlers is the world’s leading ski and snowboard rental company, with operations at 50 resorts in the United States, Canada and Europe. Ski Butlers delivery, mountain assistance and pick-up services provide customers with a convenient and hassle-free rental experience, giving them more time on vacation and more time enjoying the mountains. Expert ski and snowboard technicians provide personalized adjustments from the comfort of guest accommodations, providing a private and personal touch to every interaction. Additionally, Ski Butlers operates multiple skier service entities within hotel properties, enhancing the guest experience and amenities at each property. The Ski Butlers culture embodies a passion for the mountains and for making every customer’s ski vacation convenient and hassle-free.