Sport à l’annonce, the startup that makes sports posters chic! » The economic and political letter of PACA

The 1st brand of decorative sports posters “Made in France” to dress up your rooms with style.

SPORT A L’AFFICHE, the startup that makes sports posters chic!

Created in 2020 in Nice, Sport à l’ Affiche is the story of a startup bringing together 2 brothers passionate about sport, Thomas and Léonard Mercier, who wanted to bring their passion to life by creating a new product for all fans. sport. By combining their expertise (e-commerce & marketing for Thomas and graphic design for Léonard), they successfully launched several artistic poster concepts on the theme of sport. “From design to printing, we attach particular importance to the quality of our posters, designed, created and printed in France”, explains Léonard Mercier. “We wanted to allow all sports fans to be able to display their passion with pride. With our design posters, all athletes and supporters can now proudly display their passion or achievement,” says Thomas Mercier. Faced with the commercial success of the first posters, with both female and male audiences, Sport à L’ Affiche has decided to develop the offer of its online store by partnering with the biggest names from 2022. sports (PSG, France Rugby, Alpine F1 Team, etc.) in order to become the reference shop for official sports posters!

Your teams, your athletes, your legends, your stadiums and sporting achievements are on Sport à l’ Affiche!

On the online store, consumers looking for an original gift idea to satisfy an athlete or a sports fan at Christmas will have access to a very wide choice: more than 200 posters are already referenced in the catalog covering more than twenty sports (football, basketball, cycling, rugby, motorcycling, running, boxing, golf, tennis, handball, swimming, skiing, mountaineering, surfing, yoga, etc.). Sport à l’Affiche, there are also many collections of licensed posters including many football clubs (PSG, OGC Nice, Stade Rennais, Olympique Lyonnais, Toulouse FC, etc.), Rugby France Rugby, Stade Toulousain, RC Toulon, Stade Français, USAP, Section Paloise), Basketball (FFBB, Limoges CSP, Orléans Loiret Basket), Handball (PSG, HBC Nantes) or F1 (Alpine F1 Team). There are also champions who have marked the history of French sport such as Alain Bernard, Pierre-Ambroise Bosse, Perrine Laffont, Antoine Denariaz or Pierre Roland.

To highlight your sporting exploits, Sport à l’ Affiche also offers personalized posters of your marathon, cycling, trail competitions… with the name/first name of the runner, the route taken with the time taken. Tailor-made posters that are very successful on the online store. The Sports Poster offer continues to grow: more licensed posters will be available by the end of the year, with the release of a new range of quality sports products such as glasses, postcards , calendars, mugs and photo prints.

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