The Association Les 3 Vallées, which operates the largest ski area in the world, today announces the launch of a new online travel agency: Les 3 Vallées Travel. The aim is to provide winter sports enthusiasts around the world with a simple and direct way to book holidays in the region throughout the year.
The site aims to offer a comprehensive holiday booking portal as one stop shop to secure accommodation, lessons, rentals, lift tickets and ski passes. By summer 2023, the association plans to include eco-friendly travel options in addition to vacation packages currently sold. Visitors will be encouraged to book using local trains and buses, which will reduce carbon emissions, in hopes of reducing car volume and pollution in the area.
In order for tourists to avoid peak times, the site will also incorporate flexible booking options such as Sunday-to-Sunday trips. In addition, the Association Les 3 Vallées will offer alternatives for digital nomads and offer options for hybrid workers such as short or mid-week stays, so that professionals can work remotely in the mountains while taking advantage of all the advantages of being based near the station. .
The Les 3 Vallées Association, which celebrated its 50th anniversary this year, conducted extensive market research to discover that consumers define and describe Les 3 Vallées not just in terms of skiing – and surrounding resorts – but rather as a entire region, offering an abundance of activities and experiences for visitors throughout all four seasons. This led the management committee to develop a new strategy focused on year-round tourism. The general manager of the Association Les 3 Vallées, Olivier Desaulty, explained in a press release,
“Les 3 Vallées travel agency aims to expand and increase our market offering focused on holidays in the region throughout the year. In the UK, most skiers book their annual ski trip year after year through knowledgeable and expert tour operators or travel agents. We therefore see our strategy as highly complementary rather than competitive. »
Les 3 Vallées is the largest interconnected ski area in the world with 373 miles of pistes and 162 lifts. The 3 Valleys include seven resorts: Courchevel, Méribel, Brides-les-Bains, Saint Martin de Belleville, Les Menuires, Val Thorens and Orelle. The mountains will run this season from December 10, 2022 through April 28, 2023, and over 85% of the skiable terrain rises to approximately 5,900 feet. The Les 3 Vallées Association was founded in 1972 by local tourist offices, municipalities, ski lift companies and the ESF (Ecole de Ski France) to promote the region and the Les 3 Vallées brand to the world.
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