Nearly six in ten ski enthusiasts research the sustainability credentials of their holiday providers before booking

A survey of 2,000 adults who have skied or snowboarded in the past four years found that the issues with the biggest environmental impact when it comes to international vacations are air pollution (48%) , energy consumption (39%) and plastic waste. (39%).

According to a new report, Switzerland (38%) continues to be the most popular for the ski season, followed by France (37%), Austria (28%), Italy (27%) and Canada (23%). ).

This suggests that UK snow fans are still seeking out these traditional alpine resorts and are also choosing to stay closer to home.

The report also revealed that more than half of those polled are willing to book a ski holiday despite the current cost of living crisis.

And 60% of avid skiers actually plan to spend even more than usual on a luxury ski vacation this year.

Ski enthusiasts find better ways to avoid chaos

Nicolas Bresch, Managing Director, UK and Nordics, Club Med, said: “It’s encouraging to see that many of the destinations Britons want to travel to are places where we have some of our best ski resorts in Europe. winter.

“We are delighted to see that the appetite for alpine destinations is on the rise as we have ambitious expansion plans over the next five to ten years, including resort renovations for Serre Chevalier next season and Saint Moritz. for the 2024/25 season.

“This is in addition to the opening of an Exclusive Collection space at La Rosière which will now offer 43 suites from December 2023 and a brand new resort at San Sicario in the heart of the Italian Alps for the 2025/26 season.

“As always, we are working closely with our customers and business partners to understand where the greatest demand for new resorts is and aim to meet it.”

Looking ahead to the 2022/23 season, people are looking to plan their holidays further in advance, with research showing that 87% of frequent skiers have already booked their trip six months or more in advance.

This contrasts with last year when 72% of frequent skiers were willing to book less than a month in advance.

Company data from Club Med confirms this, showing that customers have booked at least three months earlier compared to the 2021/22 season.

When reviewing the airport and airline chaos of recent months, 69% of Britons now consider traveling with hand luggage only to avoid long delays or lost luggage.

When it comes to airport travel, two-thirds (66%) would consider vacation options that avoid flying altogether.

When looking at a destination or resort, value for money is the most important factor for 40% of people, while 39% of frequent skiers consider good conditions and snowfall as one of the factors most important when choosing a station.

Initiative saw certification at all stations

The resorts in Les Arcs and La Rosière experience above average snowfall in December, with La Rosière averaging 52cm on average just before Christmas, which explains their popularity at the start of the season.

Climate change is at the forefront of public consciousness more than ever and many have taken definite steps to reduce their impact on the environment.

Club Med has implemented a series of eco-commitments to improve the environmental management of its activity, aware of the responsibility incumbent on the travel sector to reduce its carbon footprint.

In particular, the Club Med resort in Valmorel was the first mountain hotel in France to be certified HQE (High Environmental Quality) in 2012, while all new resorts under construction since 2018 are eco-certified BREEAM (or equivalent).

More recently, the “Happy to Care” initiative enabled 100% of all eligible Club Med villages to receive Green Globe3 certification.

And in all resorts, single-use plastic items have been banned.

Support local communities

Eco-friendly choices are especially important for those going on a winter sports vacation, as travelers seek to spend the majority of their time in nature.

When booking ski holidays, 43% of frequent skiers say they choose holiday suppliers that give back to the local community, while 37% choose companies that source sustainably and 35% choose those that are plastic free. for single use. .

Nicolas Bresch, Managing Director, UK and Nordics, Club Med, added: “Our commitment to sustainability began over 40 years ago, in 1978 with the introduction of the Club Med Foundation.

“The Foundation today continues to strive to support local communities and the environment in which we live and house stations.

“We are always looking for ways to do better as one of the biggest brands in all-inclusive holidays, not only in Europe but worldwide, which is why we have worked hard to ensure that 100 % of eligible Club Med resorts are Green Globe Approved.

“We understand that sustainability is becoming increasingly important to holidaymakers, and we’re proud to say it has been and always will be a priority for us.”

About George Dailey

Check Also

Morzine: one of the most ecological ski resorts in the world where the eagles fly

Want to hurtle down a mountain with an eagle? Why not? (Photo: AlexSava/iStockphoto/extravagantni/Reuben Shaul/Christian Pfahl) …